After years in the marketing field and with my MBA in my hip pocket, I decided to do something I wanted to do. Not on my original bucket list, but more on my do-something-for-the-community-list. They say it takes a learning impaired person to start a business during a recession. But, I saw a need in downtown Amarillo for a spunky kind of place and seeing how people without their daily dose of caffeine might make the effects of the recession worse, I simmered and percolated until I found just the right blend of optimism and hard work: my mantra: from the ground up! The Ground Cafe began to take root.

Beanology

So, I focused my marketing enthusiasm into my Beanology degree... that would be long hours as a barista learning from and listening to my clientele; what they wanted, and more importantly, what they didn’t want.

My fledgling space began to transform before my eyes, and with a distinct intuition about
old-fashioned service, and help from friends and customers alike... coffee enthusiasts began to take notice and to understand our way of thinking... get it from the ground.

Of course, being on the ground floor of the Chase building just seemed to lend to the synchronicity of my venture.

Beanology 101

You too can become a Beanologist. Whether you’re a novice or a java sommelier,
there’s always something new to learn about the art of coffee and the best place to start is: the ground.